When I first asked Steven what his concept would be, he wasn't sure. He was looking at who he was in the past, his style with who he is now. He was worried that we couldn't make the suburbs as hot as he is. I assured him, that there is no wrong concept and being on Main Street America with his bold style was going to be beyond what he could image. Our main word was Desperate housewives. The surreal, the bold, the bright, yet ordinary at the same time. I think you will agree with me that we nailed it and there is nothing boring about it. Authenticity is always sexy. Own who you are. I promise you are art.